Monday, April 2, 2012

Los Angeles Life Insurance Agent Not Counting on Google Places Only

We would not devote so much of our time at Randy Kirk & Associates to the issue of Google Places if we did not believe it is the killer spot for you to show up online.  However, we never count on a Google Places only strategy.  In fact, quite the opposite.  Our theory is an all of the above approach.  We use every possible online medium to insure that our clients get found on page 1 above the fold as many times as possible for every short and long tail key word they care about.  Our Los Angeles Life Insurance Agent client is no exception.  We just completed 11 YouTube videos for him.  Each of those videos has a distinct title, great description, and lots of tags.

In all honesty, we don't care if all 11 of those become huge hits.  We are certainly intending them to become successful, but we would be happy if one of them creates two clients a month.  For a life insurance agent each client may be worth $1000's per year for many years into the future.  Plus each client may refer friends, neighbors, coworkers, or even be a business owner themselves with employees who need insurance.

If you really want to be found online, don't rely on Google Places Only.  What approaches to the internet are you using to get found that could help others who read this blog?

Here is an example of one of our videos produced for the Los Angeles Life Insurance Agent