Wednesday, May 1, 2013

5 Quick, but Fantastic Tips to Linkedin Success

Image representing LinkedIn as depicted in Cru...

How to Optimize Your Linkedin Profile and Generate Business Leads

We have done detailed tutorials on Linkedin over the past few months.  You can find those tutorials as follows:

Take Your Linked in Account to Stratospheric Levels of Profitability 

How to Set Up Your Profile on Linked in To Create Marketing Benefits for SMB

How to Get Recommendations on Linked In to Bolster Your Cred

How to Get 500+ Connections on Linkedin

How to get 100+ Relevant Connections on LinkedIn

Since then a number of tricks of the trade have come to my attention that were not included in the above:
  1. You can add multiple videos, images, or reports to your profile and experience sections.  Go to your edit profile tab, and click on edit profile.  Scroll down to your summary and you will see the following look on your screen.  Next to the little blue pencil, you'll see an icon that defies an easy description.  However, if you click on it, you will get a request for a URL.  You can now add a URL for a YouTube video or other online image content
  2.  You can add Links within your content on the summary or experience areas to your website, internal pages of your website, blogs, blog posts, more videos, online press releases, etc.  This makes a ton of sense. These Links can even be part of a call to action, such as directing the reader to a white paper or a sales funnel.
  3. Add a call to action at the end of your summary and your most recent experience.  
  4. Make sure you are showing your Twitter account.  When you create an update to the stream (which you should do daily or at least a few times a week) you can share with your Linkedin connections and automatically share with Twitter, too.
  5. Include snippets of testimonials in your summary and experience.  Not everyone is going to read your glowing testimonials.  Use a strategic sentence from a review to prove your point.
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