"What is black hat?" is a question that I get asked on occasion. But most who ask are really asking for a general definition, being novice in the SEO world enough that they haven't really heard the term at all.
For those who've been doing SEO for a while, and who know the general definition, most know in their knower what is and isn't black hat. But as a ex-Missouri resident and a current California resident, I know a Missouri or California "roll" when I see it at the 4 way stop. And those that do the roll know who they are.
Why shouldn't you do black hat? After all, you know somebody who used black hat and got a number one ranking in 13 seconds. Check with them again in 90 days. I've seen it all in my almost 20 years of internet SEO work. The best black hat scams work for three or four months and then you can kiss your account good bye.
But just for giggles, let's run down the biggest offenders in the Google Places black hat no-no list.
✓ Do not add a bunch of keywords and city names to your company name
✓ Never use a fake address that you do not have a right to use
✓ Don't use a P.O. box or a UPS box as an address
✓ Don't use any geographic keywords in your categories
✓ Don't keyword spam your description
✓ Don't violate the general keyword density rules in any of your online sites
✓ NEW! Don't spam your back links
✓ Don't use little tiny words or invisible words (dark gray on black) anywhere
✓ Don't put up phony reviews on your review sites
✓ Don't put up negative reviews on your competitor's review sites
I'm sure there are more that I'm not thinking of at the moment. Please feel free to add some in the comments.
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