What about Google Places Offers - AKA Google Places Coupons

According to some who claim to know Google has passed 1,000,000,000 downloads of coupons on the Google Places Listings.  I have reported here and continue to believe that up until now, the coupon has been way less than effective as a way to motivate decisions or actions by local business clients.  Google may believe that, too.  They have changed the name to Google Places Offers, and they have provide more prominence to the "Offer."  See below.