Only 20% of search goes beyond page one of Google. That is why our company name is Page1Listings. Being listed in the organic section of page one for searches important to you will generally result in 80% of those searching to see your listing. However, Google might have come up with a scheme to encourage folks to check out page two. By adding Places to the organic on page two and three, there might be a greater inclination to go beyond page one.
If you'd like to read more about this with a nice example pictured, visit this blog.
Now this is going to make a difference to you, the business owner in potential impressions. However, it doesn't change your strategic plan.
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