Monday, May 20, 2013

My Los Angeles Mortgage Broker Thinks I'm a Genius - That's One!

Bill Rayman does mortgages in Los Angles

But the Same Client Wishes I Was a Genius on Mortgage Los Angeles, Too!

I am just a little guy.  Small time Randy.  Usually 20 - 25 clients at any given time.  And the largest is only $10m in sales.  Most are under $1m.  The goal of my tiny enterprise is to help each of them get their sales and profits increased to their hearts content, and I think I've done that for Bill Rayman. 

Bill is another little guy.  He does mortgages in Los Angeles.  He is an independent, but puts most of the loans through Mortgage Capital Partners.  He has one or two assistants, depending on the market at any given time.  But he is one of the busiest mortgage brokers in the Los Angeles office of Mortgage Capital Partners. 

Other than the fact that he is a brilliant guy, (degrees from Yale and Wharton Business), he would be the first to tell you that a bunch of his current success is due to his position on Google Places (aka Google Maps, Google+ Local).  He is number 2 on the general search for Mortgage Broker Los Angeles.  He sent me an email the other day to tell me that I was a genius.  Something about a major loan application that he picked up that day which came directly from that ranking on Google Places.

But try as I might, I haven't been such an amazing magician when it comes to the even more valuable mortgage Los Angeles.  Bill is currently ranked around 16 for that keyword and that has been the case for a long time.  So I thought I would do a little thinking out loud while I make a list for you of next steps to get this other keyword.

1.  Website - How is his website doing?  Not nearly as well as Places.  That is not unusual.  Google doesn't like to give prized positions to both your website and Places.  But I think the first thing I'm going to do is try and up the game on the website.  Better Title Tag.  More keywords on home page.  Maybe be sure that the primary keywords are linked to solid inside pages or blog posts. 

2.  Backlinks - Bill has been in the news a lot lately.  He was on a local radio show and Yahoo home interviewed him.  Maybe I can leverage those appearance into some guest blogging to create backlinks on high ranking and relevant blogs.  Keep in mind, they need to be relevant, not merely high ranking.  Zillow or Trulia would be good.

3.  Citations - I generally add about 10 citations a month.  Maybe the citations could be very pointedly relating to mortgages, as opposed to mortgage broker for the next couple of months. 

4.  Reviews - No question he needs more reviews on Google+.  I also think I will see if those reviewers could specifically say something like, "In Los Angeles, Mortgages were hard to get, but . . ."
5.  Don't - I want to make sure that nothing I do hurts that other ranking.  So only add to, don't subtract from any references to Mortgage Broker Los Angeles. 

There is my Todo list.  Would you have any thoughts to add to that?  I'm totally open for anything that might move this effort forward. 

Bill's website is http://mortgagehelplosangeles, and you can reach him at:

Bill Rayman
phone: 310-295-6213
fax: 310-481-2087

12400 Wilshire Blvd. Suite 900
Los Angeles, CA 90025
License #01780076

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