Monday, July 23, 2012

Google+ Now on Hootsuite

The Useability of Google+ for Small Business Improves with Hootsuite

I woke up this morning and the very first thing I looked forward to doing was jumping on each social media channel and doing my updates - NOT!  And I'm a writer. 

In the four years that I have been helping small businesses to add sales and profits through marketing, I have been involved with well over 200 clients.  Out of those 200, I might have had 10 who were, or are, actively creating content in one or another online channel.  For the rest, if they are going to have any current media at all, it will be done by us. 

So, as of March, most companies would have been happy to have some Facebook activity, even though they didn't know if it created any ROI.  Some also thought it would be nice to have Twitter going on.  Almost all understood the benefits of blogging.  Linked In not so much, unless they needed to hire or they were in the professions.  And all of my clients get the benefits of YouTube, but none would be creating their own.

The world has changed since March.  Now we have Google+ and Pinterest to contend with.  Oh, you say, these have been around for a year.  Why March?  Since March, both of these media channels have exploded in users and fans.  Google+ for the men, and Pinterest for the women.  And recent studies show that the men are starting to get Pinterest. 

So what is a small business owner to do?  You can't spend hours a day creating great content for all of these sites.  There are ways to streamline your work, and while there are many tools like Hootsuite on the market, only Hootsuite is now hooked to Google+, arguably the second most important social media channel today. 

Through Hootsuite you can create your content all in one place, then schedule it for later publication.  Since Facebook, Twitter, Linked In and Google+ content rapidly disappears, all social media marketers recommend that you repeat that content at various times of the day and during the week.
With Hootsuite, you can do just that.  It is tedius and not fun, but it is fast, therefore efficient.  If you are creating the content, you might want to train an inexpensive helper to actually upload and schedule the content to go out. 

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