The first thing I notice about the new postcards is that Google doesn't know what to call the local business end of their offering. No where on the card does it say Google Place, Google+ local, Google Plus Local Business or any other combination of those words.
The verify url is www.google.com/local/verify. The only other time there is a hint of what they think the resource is called is on the address side: "Use the PIN inside to verify your Google business listing today."
I know I'm sounding a bit like a broken record, but how does a company this big and this smart fail to clearly brand a category of services that is this important to their own future and to the businesses they are serving. All I can say is pick one! My vote is Google Places. I thought that was a great name, and that the public might have been starting to get it. The Place Marker was also a great symbol with tons of potential for use in many ways.
Google Plus Business Pages doesn't have anything close to the same coolness. But if that's the direction, then lets get rid of Places and change the name. 'Nuff said.
If you want more check out this press release via http://www.prlog.org/11948635-google-local-business-page-or-google-places-or-google-maps-local-business-google-expert-rant.html
What do you think Goog should do about their branding?
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